Shares of Netflix jumped 12% on Wednesday after the streaming giant announced price increases for all its U.S. subscription plans.
- The standard plan without ads will increase from $15.49 to $17.99 per month.
- The ad-supported plan will rise by $1 to $7.99 per month, Netflix confirmed.
The announcement coincided with Netflix’s impressive earnings report, revealing the largest quarterly subscriber growth in its history.
Netflix’s Subscriber Boom and Revenue Growth
Netflix gained 19 million subscribers in the last quarter of 2024, bringing its global subscriber base to 302 million. The company’s revenue rose 16% year-over-year, crossing the $10 billion mark in a single quarter for the first time.
The success was driven by blockbuster content like:
- Squid Game Season 2, which is on track to become Netflix’s most-watched series ever.
- The holiday movie Carry On.
- A live boxing event featuring Jake Paul and Mike Tyson.
Why the Price Hikes?
Netflix said the price increases will allow the company to continue investing in top-tier programming and deliver more value to its subscribers. “We will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company explained in a letter to investors.
Where Is Netflix the Cheapest and Most Expensive?
When it comes to Netflix pricing, the cost of a subscription can vary greatly depending on where you live.
Cheapest Netflix Subscriptions
- Country: Egypt
- Plans:
- Basic: 100 EGP ($1.98)
- Standard: 170 EGP ($3.37)
- Premium: 240 EGP ($4.76)
- Average Monthly Income: Around 6,000 EGP ($118.93)
Egypt offers the cheapest Netflix subscriptions in the world. However, it’s important to note that the lower prices reflect the country’s average income levels.
Most Expensive Netflix Subscriptions
- Country: Switzerland
- Plans:
- Basic: 12.90 CHF ($14.09)
- Standard: 20.90 CHF ($22.82)
- Premium: 27.90 CHF ($30.46)
- Average Monthly Income: Around 6,788 CHF (over $7,400)
Switzerland holds the title for the most expensive Netflix subscriptions. While the prices are steep, they align with the country’s high average income, making the cost less significant for residents compared to those in other countries.
Netflix vs. Competitors
Netflix isn’t the only streaming platform raising prices:
- Disney+, Hulu, and ESPN+ increased their rates by $1–$2 per month in August.
- Max (formerly HBO Max) raised its ad-free plan by $1 per month in mid-2024.
Netflix, however, remains ahead of the competition, leading all studios with 36 Golden Globe nominations in 2025. The company’s film Emilia Pérez, starring Zoe Saldaña and Selena Gomez, took home four awards, including Best Motion Picture – Musical or Comedy.
Looking Ahead
Despite disruptions caused by the Los Angeles wildfires, Netflix’s co-CEO Ted Sarandos assured investors that upcoming releases and revenue targets for 2025 remain on track. “Our goal is to keep everything on schedule safely while supporting those impacted by the fires,” Sarandos said.
With its strong performance, bold content strategy, and continued investment in live programming, Netflix is solidifying its position as the leader in the streaming industry—despite the price hikes.
